 What
is Google Search Marketing?
Search Engine Marketing (SEM) is the art of using online search engines such as Google, Yahoo,
MSN etc as a vehicle for getting more visitors to your website. If you
get higher rankings in search results, more searchers are likely to
click on your listing, leading to a constant stream of interested visitors
and hopefully be converted to your Happy customers. Google AdWords is
the Search Engine Marketing Solution offered by Google.
Why
is Google AdWords your best Search Engine Marketing Solution?
There are only 3
major players in the current market and they alone accounts for over
90% of all search engines searched worldwide daily. Google, Yahoo and
MSN.
According to Nielsen
Online, Google is the largest US search provider which market share
of 56.9% followed by Yahoo's 19% and MSN's 12.1%
US
Search Engine Market Share, January 2008 (Source
from Nielsen Online)
For local Singapore
context, Google is the largest Singapore search provider which market
share of 44.23% followed by Yahoo's 16.75%
Singapore
Search Engine Market Share, February 2008 (Source from Hitwise)
These clearly indicate
Google Search Engine is the most popular search engine used in US and
Singapore whether you are marketing your products in Singapore, US or
Worldwide. So by using Google AdWords, you can be assure that your online
advertisement will be expose to the max potential reach/audience
What
are the advantages and benefits of Google AdWords?
Reach/Market
Target your customers - wherever they may be
Whether you
want local, regional, national or global exposure, you choose
where your ads are seen. Over hundreds millions of people are
online worldwide at any point of time. You can target sales leads
worldwide from any of the 240 over countries. Google AdWords allows
specific country, regional based marketing. You can choose to
have your ads display only to Singapore searchers if your product/services
is Singapore targeted only. You can also select a group of countries
or even to the states within certain country like US or UK. Therefore,
Google AdWords allows you to achieve a very much focused target
marketing giving you much wider coverage than advertising in traditional
print publications!
Relevance
Be There When Customers Are Looking For You
Search Engine
shows your ads to prospects who are actively searching for what
you're offering. Your ads are tied to the keywords used by searchers,
so when someone is searching for what you have to offer, they
will see your ad. This is much better than traditional advertisement
like Yellow Page placement, TV ads, magazine ads and online marketing
banners whereby you cannot be sure who exactly saw your ad and
also track how many people actually responded from the ad.
ROI
(Return On Investment)
Only Pay For The Ad Clicks You Get
Your advertising
budget goes further with AdWords. AdWord's pay-per-click (PPC)
model ensures that you only pay when a potential customer clicks
on your ad to visit your webpage. In other words, you only pay
when your advertising works. Compared to traditional Marketing
tools like Yellow Page & Traditional Print Ads which cost around
$3000-$4000 yearly you only need a min daily budget of $1 to get
started.
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Both the business
and consumer communities are increasing getting on the popularity of
using Online Search Engine to look for product and services in the business
and consumer communities. Let your potential customer find you easily
instead.
Don't
Missed this Rising Internet Search Trend and lost any potential sales
to competitors !
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